Heidi LoCicero, co-founder/head cheerleader at @frillseekersgifts, has an eye for all things simple, elegant, personalized and Southern.
Q: Why did you start your business?
A: As a young girl, I fondly remember venturing into gift shops on trips, searching the spinning thingys, that had gifts with every first name imaginable, except Heidi, or so it seemed. Once that searched proved fruitless, I realized I could personalize and create exquisite stationery, invitations and gifts, in my own calligraphy penmanship. From there in 1993, I opened my first gift shop in Louisiana and Florida stores followed shortly after. Once the internet entered homes, our online FRILL SEEKERS GIFTS shop grew exponentially, and we now have clients in 49 states and ship personalized fabulous finds, fine stationery, wedding and party invitations worldwide.
Q: What are clients shopping for most this spring?
A: Our lives changed drastically a few weeks ago, and we’ve all been beckoned to slow down. Our clients are ordering personalized stationery to write to family and friends, that they miss seeing in person. It’s truly heartwarming to see the lost art of letter writing, making a come back, at such a profound time. The most popular item, by far, is a Crane folder over note in ecru with a gold filigree monogram. Classic and memorable.
Q: Whom do you most want to make proud?
A: It’s shifted. I used to want to make my parents proud. Once they told me they were proud of my success, I focused on making my children proud. I wanted them to see a mother who could do it all, serve the community, support worthwhile causes, while working hard, loving fiercely, forgiving quickly, and impacting the lives around me for the better…all while planning a dinner party for 20, the following evening! Ha!
Q: How can we (and our audience) help you at this time?
A: Watching our Destin-30A community connect and local influencers intentionally supporting local shops fills me with so much joy! They can help by visiting our website FrillSeekersGifts.com to shop and/or share a post of their favorite item on Instagram or Facebook and tag us! 📸 @pure7